The Program

Six months. One program. $8,400.

Standard retainer for the Business Design engagement is $2,000 / month. Your first six months run on a new-client adjustment — 30% off the retail, distributed as a staggered investment that starts at $700 and reaches the standard rate by month six. From month seven, the engagement continues as a regular monthly retainer.

Apply to the Program → See the schedule
$8,400Total · six months
$700First payment
30%New-client adjustment
$2K/moFrom month seven
The Schedule

Pay as the program builds.

The engagement is structured so the investment scales as the deliverables compound. Light entry, full standard rate by the close — and the client never pays the full $12,000 it would have been at retail.

MONTH · 01
$700
Brand structure organization · architecture across operating units · early line-graphic adjustments · evaluation of existing assets.
MONTH · 02
$1,000
Visual identity refinement · corporate graphic design · digital-presence base.
MONTH · 03
$1,300
Multi-unit brand architecture · social channel organization · institutional content base.
MONTH · 04
$1,600
Meta Business Suite structure · Google Business Profile optimization · visual product-line direction.
MONTH · 05
$1,800
E-commerce structural prep · digital systems and automation · continuous creative support.
MONTH · 06
$2,000
Closing month at standard rate · transition to ongoing retainer · operating documentation handed off.

Total over six months: $8,400 — versus $12,000 at retail. The 30% adjustment is the standard new-client term.

Payments at the start of each monthly cycle. ATH Móvil, bank transfer, or other method agreed between the parties. Payments already made are non-refundable. Cancellation requires fifteen days' notice before the next billing cycle; a started month bills in full.

Scope

What the engagement covers.

Continuous professional accompaniment in brand development, visual communication, digital presence, and operational creativity — operated monthly, not delivered as one-off pieces.

Visual identity
Development and refinement of the company's visual system.
Corporate design
Graphic design for institutional and commercial materials.
Multi-unit architecture
Brand architecture across multiple operating units or product lines.
Social organization
Organization and optimization of social channels.
Visual & digital content
Production of visual and digital content for ongoing communication.
Meta Business Suite
Structuring of the Meta Business Suite for the company's channels.
Google Business
Optimization of Google Business Profile presence.
Product-line direction
Visual direction of product-line assets and packaging.
Institutional digital presence
Organization of institutional digital presence end-to-end.
E-commerce prep
Structural preparation for future e-commerce deployment.
Systems & automation
Implementation of digital systems and automation workflows.
Creative support
Continuous creative support across the engagement.

The engagement is monthly strategic accompaniment, not a catalog of individual pieces on demand. Requests outside the monthly scope can be evaluated and quoted as independent additional services.

First Two Weeks

Kickoff phase.

The opening two weeks set the structural ground for the rest of the six-month arc. The work in this window is integral to the program — it isn't billed separately.

  • Main brand structure organization
  • Architecture between operating units
  • Initial corporate graphic-line adjustments
  • Evaluation of existing brand assets
  • Foundation for content and institutional communication
  • Baseline digital-presence organization
Not Included

External platform costs.

These are absorbed by the client directly — never bundled into the monthly fee. The client owns the accounts; Business Design operates inside them.

  • Meta Ads spend
  • Google Ads spend
  • Domain registrations
  • Hosting (web, email, applications)
  • Third-party digital tools and subscriptions
  • Print runs, photography sessions, or other one-off productions outside the monthly scope

Anything outside the strategic monthly scope can be quoted as an additional service. The client never receives an invoice for ad spend or platform fees from Business Design.

After Month Six

Retainer continuation.

By the close of the program the operation is running on the system. From month seven the engagement becomes a regular monthly retainer at the standard rate.

The standard retainer is $2,000 / month. The retainer is month-to-month with fifteen days' notice to end. The arc covered in the first six months — brand, multi-unit architecture, digital presence, content engine, automation — is no longer being built; it is being operated.

Operators who continue typically scale the retainer up as the operation grows — additional brand units, new commercial channels, AI advisory, or expanded content production. Operators who don't continue keep the system fully — IP transfers on full payment.

External platform costs remain the client's responsibility. Additional services outside the monthly scope continue to be quoted independently.

The next step

Apply to the program.

A short form. Six fields. Rubén responds within five business days with the next step — a Stage Diagnostic if it's the right fit, or an honest no.

Apply → ruben@businessdesignpr.com