Brands that transcend
don't just sell products —
they tell stories.

Branding, graphic design and digital marketing studio operating from Puerto Rico. We design the identities real businesses need to stand out.

El stack que operamos
Supabase
GitHub
Vercel
Anthropic
Notion
Stripe
Meta
Google
WhatsApp
Figma
01
El problema

Companies struggle to stand out in a saturated market.

Small and large alike. They don't know how to communicate their identity effectively through branding and marketing. And without a clear identity, the market doesn't see them.

A well-designed marketing strategy is essential to improve odds of success. Many companies fail because they don't advertise properly.

02
El trabajo

La marca en el mundo real.

Sin teoría. Aplicación real. Fotografía de marca operando: fachadas, vehículos, empaques, activaciones.

Unique Security
Cliente activo · Corporate

Unique Security

Rebranding integral, sistema visual y presencia en eventos.

La Manada
Cliente activo · Multi-unit

La Manada

Marca operativa unificada: Pet Store, Grooming y Mini Farm bajo un solo sistema.

B2B Property Management
Real estate · Identity

B2B Property Management

Identidad corporativa para operación de bienes raíces.

Ponce Body Parts
Fleet wrap · Uniforme · Identity

Ponce Body Parts

Identidad + rótulo fachada + wrap de vehículos + uniforme de equipo.

The Shack Ponce
Fachada · Signage · Interior

The Shack Ponce

Rebrand completo del kayak & surf shop en Ponce y Cabo Rojo.

Ciclo Vida Tour · Fundación Combatientes Cáncer de Seno
Event · Cause · Identity

Ciclo Vida Tour × Fundación Cáncer de Seno

Identidad del evento en colaboración con la Fundación Combatientes de Cáncer de Seno.

Colegio CPA Capítulo de Ponce
Institución · Capítulo profesional

Colegio CPA · Capítulo de Ponce

Sistema visual institucional del capítulo regional del Colegio de Contadores Públicos Autorizados.

Burgers & Cheesecake
Packaging · Interior · Neon

Burgers & Cheesecake

Interior branding, neon signage y sistema de empaques que sostiene la identidad completa.

03
Los servicios

Three disciplines, one studio.

We offer integrated branding, digital marketing and graphic design solutions. We connect creativity with tangible results.

01

Branding

We help companies define their visual identity from scratch or refine it — logos, color palettes and the corporate identity they need to stand out.

02

Graphic Design

From packaging to signage and marketing materials. We make sure everything the customer sees reflects the brand's values and mission.

03

Digital Marketing

Full social media management — Meta Business Suite, Google My Business, engaging content, monthly posts, custom QR codes.

04
Quién opera

Rubén Cepeda Caquías.

Rubén Cepeda

Professor, graphic designer and specialist in digital and print media.

I worked 5 years for well-known international brands — Firehouse Subs, Burger King, Popeyes — designing campaign materials, packaging and brand communication.

I teach graphic design at the Department of Design and Architecture at Universidad Ana G. Méndez (UAGM). Every year, designers graduate who become part of my professional network.

UAGM · Design & Architecture Dept. Marketing Director · Unique Security Firehouse Subs Burger King Popeyes +10 years operating
05
Cómo trabajamos

De cero al lanzamiento.

Del primer día hasta que tu marca opera con sistema. Sin sorpresas de tiempos.

Día 1

Discovery

Conversación estratégica. Tu negocio, tu audiencia, qué te frena hoy. Salimos con el mapa del scope real.

Semana 1-2

Auditoría de marca

Revisamos identidad, comunicación, canales y experiencia actual. Documento con hallazgos + prioridades para los próximos 6 meses.

Mes 1-2

Identidad + sistema visual

Logo, paleta, tipografías, guías de marca. Los cimientos que van a soportar todo lo que hagamos después.

Mes 3-4

Aplicaciones + marketing

Rótulos, empaques, vehículos, redes sociales, Google My Business. La marca empieza a salir al mundo con consistencia.

Mes 5-6

Operación + entrega

Tu negocio ya opera con el sistema. Handoff completo, manual de marca, y setup para que continúes solo o con nosotros en retainer.

06
Hacia dónde vamos

A studio that teaches while it operates.

Agency + internship center

Our long-term goal is to establish a place that functions as a marketing agency and internship center for students and professionals — combining real operation with training.

Conferences for educators

We plan conferences to train teachers and other professionals in basic design tools and concepts, helping them adapt to new technologies.

07
El ecosistema Business Design

Five brands. Five audiences. One studio behind them all.

Beyond the firm, we operate products and communities for specific audiences — each with its own voice.

Personal brand
elgranruben.com
The person behind the studio — Rubén's personal projects, artistic portfolio and academic activities.
Visit →
Education
BD University
Courses operated by Business Design — for designers, entrepreneurs and educators who want to adapt to new technologies.
See courses →
Operating system · English
ok200leads.com
The SaaS platform we built to operate our own studio — now available to agencies, firms and modern operators. Verticals: Lawyer OS, Agency OS and more.
Explore →
Program para empresarios boricuas
migrannegocio.com
We support local entrepreneurs — bodega owners, bakers, mechanics, traditional business owners. Your business, bigger. Powered by ok200leads.
Get started →
Experiential community · 3D
Business Design World
A navigable 3D world where entrepreneurs connect, chat and share projects. Community + experience + future.
Enter the world →
AI Voice · New

Prefer to talk now? Dex has you covered.

Dex, our AI voice assistant, answers 24/7 — qualifies, books and takes your message. Call and see for yourself: you're talking to what we build.

Call Dex · (787) 663-8788

It's a real demo. The same assistant can carry your business's voice and brand.

Good design isn't just aesthetic —
it's strategic.

Let's talk y descubra cómo podemos transformar su negocio con creatividad y diseño.

Book a call

or call Dex at (787) 663-8788