La Manada Holdings, LLC.

La Manada Holdings is owned by two partners — Kermit and Ricardo — who together operate a pet retail store, a professional grooming service, a boarding and training operation, and an agricultural mini-farm. The businesses share customers, founders, and community standing. What they did not share, until this engagement, was a brand operating system.

Each business had grown organically, each with its own social presence, pricing, and communication style. Customers who bought a leash at the retail store did not know the same ownership ran the grooming business. Customers who boarded their dog at training did not know the mini-farm existed. This is the signature problem of a group transitioning from Level 01 to Level 02: operational overlap, brand separation.

The strategic insight: the fastest growth path for La Manada was not inside any of the individual businesses — it was in making the group visible to customers who were already interacting with parts of it. A single customer touching two verticals instead of one doubles lifetime value. Touching three triples it. The brand architecture is the mechanism that makes that possible.

Legal consolidation is a document. Brand consolidation is a growth system.

Business Design diagnosed La Manada as a late Level 01 operation ready to step into Level 02 — provided the brand architecture could carry the transition without flattening each business's individual character.

• Holdings brand architecture — master identity for La Manada, sub-brand rules for each business line.
• Four business-line identities — pet store, grooming, training/hospitality, and mini-farm each with defined color, tone, and positioning.
• Social-adjacent brand — "Una Manada de Dos" as the community-facing editorial identity for the partners themselves.
• Domain and digital base — lamanadapr.com secured (five-year registration), handle architecture for Instagram and Facebook.
• Operating documentation — governance rules for how the sub-brands share customers, cross-promote, and maintain individual character.
• Website build (Month 4) — integrated group site with per-business-line landing architecture, sized for future product-line expansion (harness, leash, collar, accessories).
• Deployment planning — signage, vehicle branding, training-class visual materials, retail environment.

Master palette

The holding brand is anchored on a warm neutral palette — cream, beige, cacao brown, soft black — with a vibrant orange accent that carries across the group. This is the visual thread that identifies everything as La Manada, regardless of which business line the customer is interacting with.

Sub-brand color system

• Pet Store — forest green, grounded in retail warmth and nature.
• Grooming · Hotel · Training — deep blue, signaling service, trust, and professional care.
• Mini Farm — mustard and burnt orange, agricultural and earth-toned.
• Una Manada de Dos — coral, the social-editorial voice of the founders.

Digital base

Primary domain lamanadapr.com, registered for five years. Instagram handle architecture structured for per-business-line identity (manada.grooming, manada.petstore, manada.minifarm) that preserves group coherence while allowing each vertical its own audience.