Business Design · Est. 2023

They called them design projects. They were business systems.

Business Design architects and builds brand operating systems for multi-million-dollar companies. Methodology proven across three franchise brands and four active client engagements. Now accepting applications across the United States.

Apply for Engagement → See the Methodology
193 QSR locations · corporate
750+ employees · active engagement
19 years operating · active client
4 brand systems · in build
01 · Methodology

The Four Levels.

Every business operates at one of four levels. Most owners can't name their own. Business Design begins with an honest diagnosis — then builds the system that moves the business up. This is the framework that replaces "graphic design" with architecture.

Level 01
Carreta
The hand-pulled cart. Revenue tied to one person's time. No brand system, no documentation, no leverage. Growth capped by hours in a day.
Owner-dependent · Cash · Local
Level 02
Carro
The vehicle. Operations run without the owner in every seat. Identity exists but inconsistently. Growth possible but linear.
Repeatable · Branded · Regional
Level 03
Avión
The aircraft. Multi-vertical operations under one brand operating system. Talent layers deep. Growth compounds across divisions.
Multi-vertical · Systemic · National
Level 04
Cohete
The rocket. Category-defining brand. Owned distribution, proprietary IP, acquisition posture. Growth is a choice, not a constraint.
Category leader · IP-rich · International
Read the full methodology →
02 · Active Engagements

Three systems currently in build.

Case studies written from inside the work — not after it. These are ongoing engagements, each at a different level of the methodology, each with a different core problem. Together they prove the framework scales.

03 · Corporate Experience

Before the firm, the pattern.

Five years at Caribbean Restaurants LLC (Puerto Rico franchisee of Burger King and Firehouse Subs) operating as the de facto creative director across three franchise brands — including work for Popeyes (Latin American Chicken LLC) — despite formal employment scoped to a single entity.

The misalignment between contractual scope and operational scope — one employer, three multi-million-dollar brands — became the foundational problem that Business Design methodology was built to solve. The firm exists because this pattern should not have to happen four more times.

Read the corporate case →
04 · Built Systems

Proof of build, not just advice.

Most consulting firms hand clients a deck and leave. Business Design ships working systems — because the firm runs its own. Below: a partial inventory of systems built end-to-end, in production today.

Autonomous Publishing

Smart Invest Daily

Dockerized autoblog engine, 26+ articles, AdSense + newsletter + Telegram bot, visitor tracking.

SaaS · Multi-Org

ok200leads

Lead management + marketplace SaaS. Three organizations in production. Vercel + Supabase + Stripe + Claude.

AI Trading System

Snowball

21-agent multi-engine system, full learning loop, prop firm evaluation pipeline, Alpaca + IBKR integrated.

View the full systems portfolio →
Apply

Most firms send proposals. We send diagnoses.

Engagements begin with a Level Diagnostic — a written read of your current brand operating system and the level it's built for. Four spots open per quarter. Selection is not first-come.

Start an Application →