Case Study · LMN · Friction → Flow

La Manada.

Six-month brand architecture rebuild for a pet-care holding consolidating retail, professional grooming, hospitality, training, and farm operations under a single operating identity.

▶ Visit lamanadapr.com Client site · live ↗
Apr 2026
Engagement begins
5+
Lines of business
6mo
Engagement
1
Consolidated holding
§ 01 · System

Pack architecture · one brand, five operations.

Warm palette

Cream · Terracotta · Green

Warm cream as a calm base. Terracotta as accent of activity and play. Deep green for mini-farm, retail, and exterior. A coherent family that scales to five verticals without losing unity.

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Mark

The pack · 5 silhouettes

Named cast · 9 characters

Typography

Display + Body

MANADA

Anton · Display

Aaron · Zafira · Aslan · Matilda · Perla · Federico · Isabela · Antonella · Lola

Space Grotesk · Body

§ 02 · Applications

System in production.

La Manada facade at golden hour Pet Hotel · main entrance
Professional grooming session Grooming · premium service
Pet Store interior with premium products Pet Store · boutique retail
§ 03 · Verticals

Five operations under one identity.

01Pet Hotel

Boarding, daycare. Aaron — black dalmatian — resident ambassador.

02Grooming

Professional spa, premium baths, cuts. Zafira — brown dalmatian — announces.

03Dog Training

Obedience and behavior training. Aslan — black labrador — lead trainer.

04Mini Farm

Goats Matilda and Perla. Sulcata Federico, 250 lbs. Community experience.

05Pet Store

Boutique retail of premium products. Lola — the parrot — greets customers.

The system in production.
See the client's website.

What we built operates every day in pet retail, grooming, hospitality, and mini-farm across Puerto Rico.

▶ Visit lamanadapr.com